Kilroy

Where Innovation Works

Back to news
06.13.2016

Kilroy's 350 Mission Art Installation Wins SEGD 2016 Global Design Award

We are proud to announce that our installation at 350 Mission Street in San Francisco won a Global Design Award from the Society for Experiential Graphic Design! Refik Anadol's work, titled "Virtual Depictions: San Francisco" consists of parametric data sculptures which tell the story of the city and the people around it in a stunning approach to the building's architecturally integrated media wall. 

Anadol's piece turns the media wall into a public event -- engaging and activating the building's interior and exterior spaces. A member of the awards jury commented "Great to finally see digital that truly enhances a public space through interpretive art." The jury also commented that "The massive scale and movement of the experience activates not only the inside of the building, but the outside at the street level as well."

The installation transforms the virtual life of the city into a poetic digital sculpture. Anadol's team created a real-time data pipeline by combining geolocation-tagged Twitter activities and 3D point cloud data of the city. The result is an immersive and unique experience fed by API every single day.  

With this award the 350 Mission project joins the ranks of those recognized and honored as representing the very best in experiential design /media architecture worldwide. We are honored to be recognized and to bring art and technology into public space!

Link to Article